SMS Marketing Platform with Compliance Automation for DTC E-Commerce Brands
DTC e-commerce brands want SMS marketing (97% open rate vs 20% email) but compliance is terrifying: TCPA violations cost $500-$1,500 per unsolicited text. Postscript on IH built SMS marketing for Shopify. The wedge is an SMS platform with compliance built into every workflow, auto-managing opt-in/opt-out, quiet hours, content restrictions, and carrier registration, so DTC founders can run SMS campaigns without accidentally violating regulations.
Problem Statement
A DTC skincare brand wants to run SMS campaigns for product launches and flash sales. They sign up for an SMS tool, import 5,000 customer phone numbers from their Shopify store, and blast a campaign at 9 PM on a Saturday. Three problems: 40% of those numbers didn't explicitly opt in for SMS (TCPA violation), 9 PM is after quiet hours in some states (TCPA violation), and they didn't register their 10DLC number (carrier filtering blocks 30% of messages). A week later, they get a cease-and-desist letter from a TCPA litigation firm. Total exposure: $2M-$7.5M for 5,000 texts.
The Idea
An SMS marketing platform for DTC e-commerce brands with compliance automation built into every workflow, managing opt-in consent, quiet hours, and carrier registration so founders can send campaigns without legal risk.
Why Now
SMS marketing delivers 97% open rates and 4.5% CTR vs. 20% and 2% for email. DTC brands adopted SMS rapidly but TCPA lawsuits increased 40% in 2025. A single class-action TCPA violation can cost $100K-$500K. 10DLC carrier registration requirements added complexity in 2024-2025. Postscript proved SMS for Shopify is a $50M+ business. But smaller brands (under $1M ARR) lack the compliance knowledge to avoid violations.
Target User
DTC e-commerce founders and marketing managers at brands with $100K-$5M revenue on Shopify or WooCommerce
Target Market
SMS marketing and compliance tools for e-commerce
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