Privacy-First Google Analytics Alternative
Lightweight, open-source, privacy-first web analytics that doesn't use cookies and is GDPR-compliant by design. 10K+ paying customers. Script is <1KB compared to GA4's 45KB, making it significantly faster.
Problem Statement
Google Analytics requires cookie consent banners (annoying users), sends data to Google (privacy risk), loads 45KB of JavaScript (slowing sites), and GA4's UI is universally disliked. Website owners need analytics that respect privacy by default.
The Idea
Privacy-first web analytics that's GDPR-compliant by default, with a <1KB script that doesn't slow down websites unlike Google Analytics
Why Now
GA4 migration angered millions of users; GDPR fines increasing; website speed is an SEO ranking factor and GA4 is heavy; growing backlash against surveillance capitalism creates demand for ethical analytics alternatives The timing case should rest on repeated workflow pressure, platform change, or buyer behavior, not on the source product's revenue milestone alone.
Target User
Privacy-conscious website owners, bloggers, SaaS founders, and companies in EU/regulated industries who need analytics without cookie consent banners
Target Market
Privacy-first web analytics
The full brief is free to read
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- MVP scope & feature boundaries
- Step-by-step validation plan
- Score rationale across 11 dimensions
- Monetization model & pricing angle
- Competitors with links
- Acquisition channels & go-to-market
- Risks & counter-evidence
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