Exhibitor Intelligence Platform for Trade Show Sales Teams
Companies exhibiting at trade shows spend weeks manually researching attendee and exhibitor lists to pre-book meetings. Lensmor launched with AI that converts exhibitor data into pre-booked sales meetings by matching company profiles with ideal customer criteria. The opportunity is a specialized tool that turns the trade show exhibitor list, a rich but underutilized data source, into a qualified pipeline before the event starts.
Problem Statement
A B2B SaaS company spends $50K to exhibit at a major trade show. Their sales team manually reviews 500 exhibitor profiles to identify 30-50 qualified targets, then sends individual LinkedIn messages or emails to request meetings. This process takes 2-3 weeks of sales team time, and response rates are under 20%. The result: 5-10 pre-booked meetings for a $50K investment. The company needs a way to automatically identify the best targets, personalize outreach, and book meetings at scale.
The Idea
An AI platform that analyzes trade show exhibitor data, matches companies against ideal customer profiles, and automates meeting booking before the event, turning exhibitor lists into pre-qualified sales pipelines.
Why Now
Trade show attendance recovered to pre-pandemic levels in 2025, but the ROI pressure is higher than ever. Companies need to justify $20-100K exhibition costs with concrete meetings and pipeline generation. Meanwhile, exhibitor data is increasingly available digitally through event platforms (Bizzabo, Swapcard, Grip), making automated analysis feasible. The convergence of ROI pressure and data availability creates demand for pre-show intelligence.
Target User
Trade show managers, field marketing leads, and enterprise sales teams at B2B companies exhibiting at 5+ industry events per year.
Target Market
Trade show intelligence and event-based sales acceleration for B2B exhibitors and sponsors.
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