Deep Link Attribution Platform for Mobile-First Companies Losing 40% of Marketing Conversions
Dub.co provides link management. Mobile-first companies lose 40% of marketing conversions because links don't work across platforms: a link from an email opens the web version instead of the app, a social media link doesn't preserve UTM parameters through app install, and cross-device attribution is nonexistent. A deep link attribution platform that guarantees the right destination regardless of source, device, or install state would recover lost conversions.
Problem Statement
A food delivery app sends a promotional email. The user clicks the link on their phone. Instead of opening the app (where they're logged in and can order in 2 taps), it opens the mobile web browser where they need to log in again. 40% of users abandon at the login step. If the link opened the app directly, conversion would be 2.5x higher. But implementing deep links across email, social media, and ads requires complex SDK integration.
The Idea
A deep link attribution platform for mobile-first companies that ensures marketing links route to the correct in-app destination regardless of device, install state, or referral source, preserving attribution through the full conversion funnel.
Why Now
Mobile app usage is primary for many B2C companies, but marketing links still default to web. When a user clicks an email link, it opens the mobile web version instead of the app, losing the better experience and the conversion. Deep linking tools exist but are complex to implement. A modern, developer-friendly deep linking solution with built-in attribution would serve the growing mobile-first marketing stack.
Target User
Growth marketers and mobile product managers at consumer mobile app companies
Target Market
Mobile-first consumer companies with 100K+ app users and cross-channel marketing
The full brief is free to read
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- MVP scope & feature boundaries
- Step-by-step validation plan
- Score rationale across 11 dimensions
- Monetization model & pricing angle
- Competitors with links
- Acquisition channels & go-to-market
- Risks & counter-evidence
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