Automated Brand Asset Organizer with Version Control for Design Teams
Design teams scatter brand assets across Dropbox, Google Drive, Figma, and Slack. Finding the correct logo version, color code, or font file wastes 15-30 minutes per request. The wedge: a brand asset hub with version control, usage guidelines, and a search-by-tag system that non-designers can access.
Problem Statement
A startup has 200+ brand assets across Dropbox, Figma, and Google Drive. Marketing asks design for the latest logo 3 times per week. Sales requests a pitch deck template with current brand colors. HR needs the company font for a job posting. Each request interrupts a designer for 15 minutes. A self-service portal with searchable assets would eliminate 80% of these interruptions.
The Idea
A centralized brand asset library with version control, usage guidelines, search-by-tag, and a self-service portal where non-designers find and download correct assets without asking the design team.
Why Now
Remote and distributed teams increased the distance between design teams and asset consumers. Brandfolder and Bynder serve enterprises at $1,000+/month. Notion and Google Drive lack version control and usage guidelines.
Target User
Design leads and brand managers at startups with 20-200 employees
Target Market
Brand asset management and digital asset management for small teams
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